Media archives

Mortal Combat: The clash of values in Mortal Engines

A thousand years in the future, the high-tech world of the 21st-century is ancient history. It is of interest only to archaeologists who look for old tech – fragments left after from the 60-minute war which wiped away civilisation around the globe. Facing dwindling resources, the towns and cities have become mobile, travelling around the plains on vast caterpillar tracks in pursuit of smaller, slower towns which are sources of valuable resources as well as potential competition. This is “Municipal Darwinism” – survival of the fastest. The largest of the predator cities is London – a vast multi-deck machine with enormous metal jaws into which can be drawn prey such as the small mining town which attempts to escape at the start of this story.

Running film discussions for outreach

Why and how should we use film discussions in evangelism? Using films within our communication is very helpful because film is an extremely popular medium. Long-form television is arguably more popular, but film remains immensely important. Second, film is powerful because it is ‘multimodal’ – it doesn’t communicate in a single mode (images, spoken words, music, etc.) but in several at once. This means it connects with us in a...

The CAST model of digital communication – Part 1: Concept

As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This is far from the truth, as is clear within a social semiotic theory of communication. This article introduces my CAST model of communication, and considers the first aspect of it: Concept.

What is communication?

An important question is, what is communication? It is more complex than we imagine, only happening in response to a prompt and when a recipient's attention is sufficiently engaged to interpret the prompt.

Introducing Modes

Gunther Kress defines a ‘mode’ as 'a socially shaped and culturally given semiotic resource for making meaning'. This article explains what this means.

Media in a post-truth world – part 2

Why do people click so frequently on false stories? How do these lies spread so rapidly? It is certainly true that facts and non-facts circulate at a speed that would have been inconceivable before the Internet and social media. Most people do not have the means, or perhaps inclination, to fact check the things that they see on social media. Psychologists say that all human beings have a strong confirmation...

Media in a post-truth world – part 1

 This post was first published on Engaging Media, the website of the Lausanne Media Engagement Network. Oxford Dictionaries chose ‘post-truth’ as its Word of the Year for 2016. Editor Casper Grathwohl said, Fuelled by the rise of social media as a news source and a growing distrust of facts offered up by the establishment, post-truth as a concept has been finding its linguistic footing for some time. . . . I...