In the Lausanne Media Engagement stream, we talk about three aspects of media engagement: media awareness (and critique, of mainstream media), media presence (Christians in main stream news and entertainment media), and media ministries (using media technologies to communicate our message). We now live in a situation when media technology is cheap enough for for it to be accessible to many of us, and media channels like YouTube are open to anyone, which means any church and Christian agency can, and probably should, be a media ministry.
What are the implications of this? Phil Cooke is a keen observer of the media and digital worlds. In a recent post he says:
I believe it’s time to shift from primarily thinking about missions in terms of geographical boundaries, and start thinking in terms of digital boundaries. What do you think? From my perspective, that’s a massive country just waiting to hear our message. Why are we sitting on the sidelines?
What do you think?