A social semiotic theory of multimodal communication

Gunther Kress's social semiotic theory of communication emphasises the roles of the initiator (providing prompts for a recipient) and recipient of communication (interpreting the prompt), and of the use of multiple modes.

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What is communication?

An important question is, what is communication? It is more complex than we imagine, only happening in response to a prompt and when a recipient's attention is sufficiently engaged to interpret the prompt.

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Introducing Modes

Gunther Kress defines a ‘mode’ as 'a socially shaped and culturally given semiotic resource for making meaning'. This article explains what this means.

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© Tony Watkins, 2020
The Tony and Jane Watkins Trust oversees and supports the ministries of Tony and Jane Watkins in Christian training, education, and communication. It is a charity registered in England and Wales, no. 1062254.
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