Focus: The Art and Soul of Cinema
Dark Matter: A Thinking Fan's Guide to Philip Pullman
What is communication?
These posts may be related:
Gunther Kress defines a ‘mode’ as 'a socially shaped and culturally given semiotic resource for making meaning'. This article explains what this means....
A social semiotic theory of multimodal communication
Gunther Kress's social semiotic theory of communication emphasises the roles of the initiator (providing prompts for a recipient) and recipient of communication (interpreting the prompt), and of the use of...
The CAST model of digital communication – Part 1: Concept
As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This...
The CAST model of digital communication – Part 2
In the previous article, I began to introduce my CAST model of communication, and explained the first aspect of it: Concept. In this article, I introduce the other three aspects of...
© Tony Watkins, 2020
The Tony and Jane Watkins Trust oversees and supports the ministries of Tony and Jane Watkins in Christian training, education, and communication. It is a charity registered in England and Wales, no. 1062254.