A social semiotic theory of multimodal communication
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What is communication? An important question is, what is communication? It is more complex than we imagine, only happening in response to a prompt and when a recipient's attention is sufficiently engaged to...
Introducing Modes Gunther Kress defines a ‘mode’ as 'a socially shaped and culturally given semiotic resource for making meaning'. This article explains what this means....
The CAST model of digital communication – Part 1: Concept As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This...
The CAST model of digital communication – Part 2 In the previous article, I began to introduce my CAST model of communication, and explained the first aspect of it: Concept. In this article, I introduce the other three aspects of...
Amazing activity in the world of social media Extraordinary counter for social media activity around the world. 270 billion comments on Facebook in the last year. Over 1.5 million hours of video uploaded to YouTube in the last...
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