What is communication? An important question is, what is communication? It is more complex than we imagine, only happening in response to a prompt and when a recipient's attention is sufficiently engaged to...
A social semiotic theory of multimodal communication Gunther Kress's social semiotic theory of communication emphasises the roles of the initiator (providing prompts for a recipient) and recipient of communication (interpreting the prompt), and of the use of...
The CAST model of digital communication – Part 1: Concept As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This...
The CAST model of digital communication – Part 2 In the previous article, I began to introduce my CAST model of communication, and explained the first aspect of it: Concept. In this article, I introduce the other three aspects of...
The Tony and Jane Watkins Trust oversees and supports the ministries of Tony and Jane Watkins in Christian training, education, and communication. It is a charity registered in England and Wales, no. 1062254.
