Introducing Modes

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• What is communication? An important question is, what is communication? It is more complex than we imagine, only happening in response to a prompt and when a recipient's attention is sufficiently engaged to...
• A social semiotic theory of multimodal communication Gunther Kress's social semiotic theory of communication emphasises the roles of the initiator (providing prompts for a recipient) and recipient of communication (interpreting the prompt), and of the use of...
• The CAST model of digital communication – Part 1: Concept As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This...
• The CAST model of digital communication – Part 2 In the previous article, I began to introduce my CAST model of communication, and explained the first aspect of it: Concept. In this article, I introduce the other three aspects of...