The CAST model of digital communication – Part 2

In the previous article, I began to introduce my CAST model of communication, and explained the first aspect of it: Concept. In this article, I introduce the other three aspects of the model: Audience, Shaping, and Transmission.

Read More
The CAST model of digital communication – Part 1: Concept

As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This is far from the truth, as is clear within a social semiotic theory of communication.

This article introduces my CAST model of communication, and considers the first aspect of it: Concept.

Read More
A social semiotic theory of multimodal communication

Gunther Kress's social semiotic theory of communication emphasises the roles of the initiator (providing prompts for a recipient) and recipient of communication (interpreting the prompt), and of the use of multiple modes.

Read More
What is communication?

An important question is, what is communication? It is more complex than we imagine, only happening in response to a prompt and when a recipient's attention is sufficiently engaged to interpret the prompt.

Read More
Introducing Modes

Gunther Kress defines a ‘mode’ as 'a socially shaped and culturally given semiotic resource for making meaning'. This article explains what this means.

Read More
© Tony Watkins, 2020
The Tony and Jane Watkins Trust oversees and supports the ministries of Tony and Jane Watkins in Christian training, education, and communication. It is a charity registered in England and Wales, no. 1062254.
Privacy policy
searchclose linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram