The CAST model of digital communication – Part 2

In the previous article, I began to introduce my CAST model of communication, and explained the first aspect of it: Concept. In this article, I introduce the other three aspects of the model: Audience, Shaping, and Transmission.

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The CAST model of digital communication – Part 1: Concept

As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This is far from the truth, as is clear within a social semiotic theory of communication.

This article introduces my CAST model of communication, and considers the first aspect of it: Concept.

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© Tony Watkins, 2020
The Tony and Jane Watkins Trust oversees and supports the ministries of Tony and Jane Watkins in Christian training, education, and communication. It is a charity registered in England and Wales, no. 1062254.
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