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The CAST model of digital communication – Part 1: Concept

As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This is far from the truth, as is clear within a social semiotic theory of communication.

This article introduces my CAST model of communication, and considers the first aspect of it: Concept.

Media Messages Matter

This is the first part of the multiplex session on Media Messages Matter at the third Lausanne Congress in Cape Town, October 2010. The section on news and entertainment media as a global missiological challenge, with Margunn Dahle and myself, starts at around the 06:30 mark with Nick Pollard’s introduction, but watch Joseph Vijayam’s part…