While newspapers may have flocked to get seen on Twitter, researchers have found that most simply use it to promote their own material.
Academics Marcus Messner and Asriel Eford looked at 180 of the top US newspapers and television stations’ Twitter activity and analysed what was produced.
Presenting the findings at the Future of Journalism Conference in Cardiff this morning, Messen said, although 91% had Twitter accounts, only two thirds of those studied actually tweeted and that 98.5% of the hyperlinks tweeted, simply pointed to existing website content.
He said: “We found that more attention needs to be paid to community building. It needs to go beyond shovelware.
“Most content could be found on the website – it’s like when websites started and newspapers just shovelled online what they had in the paper. Twitter needs to be engaged as online social network.”
Read more: http://www.guardian.co.uk/media/pda/2009/sep/10/twitter-journalism-shovelware-newspapers
via @mediaguardian
Posted via email from Tony Watkins
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