Why and how should we use film discussions in evangelism? Using films within our communication is very helpful because film is an extremely popular medium. Long-form television is arguably more popular, but film remains immensely important. Second, film is powerful because it is ‘multimodal’ –
In the previous article, I began to introduce my CAST model of communication, and explained the first aspect of it: Concept. In this article, I introduce the other three aspects of the model: Audience, Shaping, and Transmission.
As I wrote in the previous article, the very simple model of communication is inadequate. It assumes that the conversation partners hear everything clearly and understood each other perfectly. This is far from the truth, as is clear within a social semiotic theory of communication. This article
Gunther Kress's social semiotic theory of communication emphasises the roles of the initiator (providing prompts for a recipient) and recipient of communication (interpreting the prompt), and of the use of multiple modes.
An important question is, what is communication? It is more complex than we imagine, only happening in response to a prompt and when a recipient's attention is sufficiently engaged to interpret the prompt.
Gunther Kress defines a ‘mode’ as 'a socially shaped and culturally given semiotic resource for making meaning'. This article explains what this means.
Why do people click so frequently on false stories? How do these lies spread so rapidly? It is certainly true that facts and non-facts circulate at a speed that would have been inconceivable before the Internet and social media. Most people do not have the means, or perhaps inclination, to fact chec
This post was first published on Engaging Media, the website of the Lausanne Media Engagement Network. Oxford Dictionaries chose ‘post-truth’ as its Word of the Year for 2016. Editor Casper Grathwohl said, Fuelled by the rise of social media as a news source and a growing distrust of facts of
Over the course of around twenty years of analysing films, books and other media, I have often been struck at the ways in which storytellers keep telling the same kinds of tales over and over again. That’s not to say that the narratives they construct are inevitably wearied or hackneyed; far from